Improving Racing the Focus for Jockey Club Round Table

POSTED ON  |  08-08-2018

The Jockey Club USA
Strategies for improving Thoroughbred racing will be the theme when The Jockey Club hosts its 66th annual Round Table Conference on Matters Pertaining to Racing Aug. 12 at the Gideon Putnam Resort in Saratoga Springs, N.Y. The Jockey Club chairman Stuart S. Janney III will preside over the conference, which will begin at 10 a.m. EDT. For the second year, the conference will be aired on TVG2 and tvg.com in addition to being livestreamed at jockeyclub.com

Dan Singer and Mike Salvaris will discuss findings from their 2018 analysis of the racing industry. In 2011, McKinsey & Company presented its seminal study "Driving Sustainable Growth for Thoroughbred Racing and Breeding."

The Round Table will also include a presentation from Simon Bazalgette, the group chief executive of The Jockey Club (U.K.). Bazalgette will cover a brief history of the world's oldest turf club, which was founded in 1750 and is today British horse racing's largest commercial group. It operates 15 racecourses and a range of other assets and is governed by Royal Charter to "act for the best long-term interests of British Racing."

Bazalgette joined the organization 10 years ago, having led a shake-up of the sport's media rights landscape in the U.K. He will offer insights into the recent progress made to further British Racing, compare and contrast the U.K. and U.S. industries, and outline the challenges ahead that are likely to be similar around the globe.

Singer leads McKinsey's global Sports and Gaming practice, based in New York. He is a strategic adviser to seven of the 10 largest sports leagues in the world as well as numerous sports teams, conferences, and governing bodies. His work has enabled leading U.S. leagues to transform their strategies and organizations for the shift to digital media and fan engagement. Singer's expertise spans media rights, fan development, sponsorship marketing, digital innovation, licensing, e-commerce, and international expansion.

Salvaris is an expert in consumer insights and digital strategy. He joined McKinsey in 2007 and now serves as an external adviser to the Sports and Gaming practice. In his role with McKinsey, Salvaris specializes in developing growth strategies for companies in media and sports, particularly around digital engagement and product development.

As part of the McKinsey presentation, Chris Pollak, the head of Sales Strategy and Operations at Google, will discuss how leading sports and media companies are innovating their digital marketing tactics and the ways horse racing could apply those techniques to fan development.

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