The 40th Asian Racing Conference (ARC) will be held in Sapporo from 27 August 2024.

The 40th ARC Business Programme will be held from Wednesday, 28 August to Friday, 30 August 2024. It will comprise a series of engaging and thought-provoking plenary sessions that aim to address key challenges and opportunities for the long-term sustainability of our sport, ranging from the latest racing, breeding and wagering trends, to racing in popular culture, and ways to enhance fan engagement, improve equine and participant welfare and strengthen the integrity of racing.

The ARF is curating a lineup of esteemed global leaders and senior administrators hailing from racing, sports, business, government and academia, who will share their insights and expertise through:

Keynote speeches that will examine the latest trends and strategies that are shaping racing and other sports worldwide;
Presentations by experts in their industry who will offer valuable insights from their own first-hand experiences; and
Panel discussions amongst stakeholders from racing and various fields that will examine key learnings, explore best practices and foster cross-industry learning.